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{tag_name} | Avatu

New cybersecurity partnership helps organisations fight phishers

Marie Spanswick - Wednesday, July 11, 2018

A new partnership between two innovative companies is helping the business community tackle the global threat faced by cyber-attacks.

Avatu, which advises organisations on innovative technologies for data protection, has joined forces with the ground-breaking security start-up, Purplephish.

The new technology developed by Purplephish helps companies defend themselves from email-based attacks with a powerful and potent mix of simulated real-world phishing attacks and timely, monthly online security awareness training.

“The Purplephish approach makes your people your important first line of defence against security breaches,” said Avatu CEO, Joe Jouhal.

“But with Purplephish you don’t just train and educate your employees, you also test their reactions and understanding - when they’re least expecting it.

“And you do it again next month, and the month after that, and the month after that… so that security is in their consciousness day-in, day-out.

“If they digest the training and spot the simulations, they’ll have a much better chance of spotting - and stopping - the real thing,” said Jouhal.

Protection against phishing attacks (where people are tricked into giving over valuable information or to download destructive malware or ransomware) is essential for all organisations who have valuable data, which today is almost anyone.

The Purplephish kind of defence is also useful as part of an organisation’s response to the new data protection law, GDPR.

“All the research we see shows that phishing attacks through email is one of the biggest threats that organisations face. Indeed the UK government’s own latest Cyber Security Breaches Survey said that 46% of businesses fall victim to such attacks, and 75% of these are due to staff receiving and opening fraudulent emails,” said Jouhal.

“This new approach significantly reduces the risk of a threat getting through – and it’s extremely competitively priced too.

“We’re recommending it to everyone we deal with, because it even helps with GDPR compliance,” said the Avatu CEO.

Purplephish also helps companies - and the public sector – to address the growing challenge of cyber security, by shifting the focus to crime prevention rather than post-crime detection and its costly aftermath.

Paul Kenyon, entrepreneur and Purplephish investor, said: “We are very excited to be working with Avatu to take our innovative approach to cyber security awareness training to their customer base.

“Avatu has more than 20 years of experience in the market and we believe our partnership will help organisations tackle the ever-growing threats that face businesses today.”

To arrange a demo or trial of the Purplephish technology call Avatu on 01296 621121 or email:

You can download the product datasheet here. There's more research here too.

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